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About Miro Slodki

About me.

I, Miro Slodki am a brand value and customer linkage marketer.

I have started a new venture “Brand Central Consulting” to seek out new challenges and welcome any new business referrals, contracts or project assignments.

My experience spans Product and Service Marketing, Direct Marketing, Market Research, Loyalty, Sales, Relationship Management, B2C, B2B and online marketing. My passion lies in strengthening profitable brand linkages with the customer.

This unique experience base – has given me the ability to see things from a broader perspective, of rallying resources leading to improved brand value propositions and business results.

Any questions or comments are most welcome by contacting me at this blog.

I also write/post for the Canadian Marketing Association. Please visit Join the Conversation

In case you’re curious, that’s Cameron my Quarterhorse. He is one of the wisest friends I have been fortunate to know and has helped me figure out many a (marketing) problem.

A number of my readers have asked why I changed my graphic to the Vetruvian Man by DaVinci.

1. I admire DaVinci’s ability to excel in so many disciplines which shows all of us what is possible if we don’t presume mediocrity.

2. It has man at the centre – representing the customer-centricity I am striving to promote.

3. The man is in proportion – also representing the need to develop programs in the right proportion/balance.

4. Looks cool

Thxs for asking

5 Comments leave one →
  1. Agnes Caplan permalink
    July 20, 2007 11:56 am

    THIS is great.

  2. Nikos Kalavas permalink
    November 19, 2007 3:38 pm

    I read your articles as often as I can find some(as I live in the UK) and find them extremely interesting as well as accurate. I would like to quote some of your writings in one of my presentation – assignment models on Brand Affinity and would like to ask you if you could possibly prvide with some details of your background and if any of your ideas ,further up, in Brand Affinity (an not only) are published in any marketing book.

    I will be looking forward to your reply (to my email if possible)

    Yours sincerely
    Nikos Kalavas

  3. Anne Boyeff permalink
    June 26, 2008 10:58 am


    You have a very interesting and wonderful website. I have a small request. Peppers & Rogers, a division of Carlson Marketing, was recently mentioned in a blog on the Canadian Marketing Association blog page, June 25, 2008. It was titled “Is it time we fired our shareholders?” We would like to make such articles available to our employees, so Iā€™m requesting permission to put articles in which we are referenced in our internal publications.
    Thank you and I look forward to your reply.

    Anne Boyeff | Administrative Asst/Marketing Coordinator | CMW Communications

  4. Pat Atkinson permalink
    July 24, 2008 4:40 pm

    Hi Miro:

    I am the new editor of Direct Marketing and having taken the time to read the excellent articles on your Web site and the CMA’s blog and understanding that you may wish to promote your new venture, Brand Central Consulting, I wondered whether you might consider being a guest columnist for our publication? Would you please contact me at the above email address to respond?
    Thank you.

  5. srini permalink
    August 25, 2009 3:44 am


    Many times we see logos or graphics and have to figure out (pun accidental) what they mean. Tnx 4 the explanation.

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