Articles

Welcome to my article repository

Actually its more like a wrestling ring – where I have done battle with a marketing issue

and shared some new insights ( I hope)

The current list of articles – most recent on top:

1. The Anatomy of a Brand Purchase – Part 1

2. The Anatomy of a Brand Purchase – Part 2

3. Brand Momentum

4. Share of Life – A New Era in Marketing?

5. Brand Affinity Dynamics