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Articles

Welcome to my article repository

Actually its more like a wrestling ring – where I have done battle with a marketing issue

and shared some new insights ( I hope)

The current list of articles – most recent on top:

1. The Anatomy of a Brand Purchase – Part 1

2. The Anatomy of a Brand Purchase – Part 2

3. Brand Momentum

4. Share of Life – A New Era in Marketing?

5. Brand Affinity Dynamics

One Comment leave one →
  1. Uche Onwudiwe permalink
    June 22, 2009 12:56 pm

    Great stuff you are doing on this site. Keep it up

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