Posts from the ‘Canadian Marketing Association’ Category
Strategy, Marketing, Brands, Consumers, Loyalty, CRM & CEM – How to and What if
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Articles
- About Miro Slodki
- Miro’s site – Statement of purpose
- Articles
- The Art & Science of Retention
- The Art & Science of Retention – Part 2 – Basic Definitions
- The Art & Science of Retention – Part 3 – The Periods of Truth
- The Art & Science of Retention – Part 4 – The Cost of Failure
- The Art & Science of Retention – Part 5 – Word Of Mouth
- The Art & Science of Retention – Part 6 – Disruptive Innovation, Innovation and Resilience, Conclusion
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Most frequently viewed Posts
- 2010 in review
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- The Measurement of Whispers
- Retention is the New Aquisition
- TV Commercials 2.0 - revisited
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- The great media debate - evolution or revolution
- Toward a better brand (12 thoughts)
- The art OR science of the Service Recovery Paradox.
- The Big Shift - Managing resources in an uncertain world
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