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Amazing marketing

November 7, 2008

My thanks to my friend Pat, who brought this to my attention.

Whatever your politics – you have to tip your hat to this amazing use of ‘social’ media put forward by the Obama camp. It has a powerful customized call to action, is memorable and viral.

There is much to be learned from this.

There will be many imitators.

Amazing

http://www.cnnbcvideo.com/?nid=P4nB3rSP9lMRR3xgi9ugMzEwMzgwNjAw&referred_by=14446091-pWojIPx

<object classid=”clsid:d27cdb6e-ae6d-11cf-96b8-444553540000″ width=”360″ height=”300″><param name=”AllowScriptAccess” value=”always” /><param name=”movie” value=”http://s3.moveon.org/swf/embed.swf”></param><param name=”allowFullScreen” value=”true”></param><param name=”FlashVars” value=”id=P4nB3rSP9lMRR3xgi9ugMzEwMzgwNjAw”></param><embed FlashVars=”id=P4nB3rSP9lMRR3xgi9ugMzEwMzgwNjAw” src=”http://s3.moveon.org/swf/embed.swf&#8221; type=”application/x-shockwave-flash” allowfullscreen=”true” AllowScriptAccess=”always” width=”360″ height=”300″></embed></object>

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