Social Graph, aggregators - new kids on the block
Last year the blogosphere started to record rumblings from people on the social web - complaining about walled gardens - services that don’t (easily) allow bulk outward migration of contacts, Facebook, the difficulty of maintaining contact across the various networks, the lack of control over who sees what etc…
In other words, basically users who have outgrown the system and we now are taking the first steps towards a new generation of applications/approaches/consortia that will hopefully address all of the concerns/complaints and make it easier for us all.
IMO, key kids on the block right now are Plaxo - pulse and Mylifebrand but the list of options is large and probably growing weekly as every wannabe is rushing to the table (see here)
Back to the key players- both have noteworthy enhancements and the ability to consolidate feeds, networks etc… but not everyone (Google , Yahoo Inbox 2.0) have gone to Beta as yet.
What is emerging is a need users have in keeping control over their information (both Push and Pull) and with it the ability to better manage different aspects of their (digital) lives - be it an inner circle of family and friends, colleagues/acquaintances, networking contacts etc…. and is perhaps related back to the Beacon kerfuffle.
I think at the end of the day, web portals will have the winning hand - if they can set up their structures to allow users to have the flexibility and control they seek in their feeds and in/outbound information access - and ultimately create customized landing pages for each of the persona/lifestyles its users wish to create. But I’m not a programmer and the politics of this is simply too “intense” with the billions at the table.
However there is another side to this as well as it has significant ramifications on Behavior Targeting - and other aspects of the Social Media.
- this is just a quick post
till then - sit back and enjoy the show.
Update: Yahoo! Announces Support for OpenID; Users Able to Access Multiple Internet Sites with Their Yahoo! ID
“Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company, today announced its support for the OpenID 2.0 digital identity framework for all 248 million active registered Yahoo! users worldwide…..Yahoo!’s initial OpenID service, which will be available in public beta on January 30, enables a seamless and transparent web experience by allowing users to use their custom OpenID identifier on me.yahoo.com or to simply type in “www.yahoo.com” or “www.flickr.com” on any site that supports OpenID 2.0. Alternatively, web sites that accept OpenID 2.0 will be able to add a simple “Sign-in with Your Yahoo! ID” button to their login pages that will make it even easier for their users. Yahoo! is working with several partners, including Plaxo and JanRain, to make it possible for users to access these sites with their Yahoo! ID from the first day of the public beta….”
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