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	<title>miro</title>
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	<description>Marketing, Brands, Consumers, Strategy, Loyalty - How to and What if : See also the Canadian Marketing Association Blog 'Join the Conversation' at http://canadianmarketingblog.com</description>
	<pubDate>Fri, 09 May 2008 19:35:52 +0000</pubDate>
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		<title>Brand Affinity Dynamics</title>
		<link>http://miroslodki.wordpress.com/2008/02/12/brand-affinity-dynamics/</link>
		<comments>http://miroslodki.wordpress.com/2008/02/12/brand-affinity-dynamics/#comments</comments>
		<pubDate>Tue, 12 Feb 2008 17:34:34 +0000</pubDate>
		<dc:creator>miroslodki</dc:creator>
		
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://miroslodki.wordpress.com/?p=130</guid>
		<description><![CDATA[Towards a better understanding of Brand Affinity Relationship Drivers and their Dynamics
June 2007
The marketing community speaks of loyalty as an idealized state along a linear continuum – a process during which – if we are skillful, can transform customers into ‘life long’ partners fully engaged with our organizations. However that idealized notion of “loyalty” is [...]]]></description>
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		<title>Brand Momentum</title>
		<link>http://miroslodki.wordpress.com/2008/02/12/brand-momentum/</link>
		<comments>http://miroslodki.wordpress.com/2008/02/12/brand-momentum/#comments</comments>
		<pubDate>Tue, 12 Feb 2008 17:32:02 +0000</pubDate>
		<dc:creator>miroslodki</dc:creator>
		
		<category><![CDATA[marketing strategy]]></category>

		<category><![CDATA[branding]]></category>

		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://miroslodki.wordpress.com/?p=129</guid>
		<description><![CDATA[ 
Is it possible for a brand to have momentum*? The same notion of momentum we are all familiar with in the physical world much as a wave that gathers mass, velocity and direction allowing it to travel vast differences before dissipating or crashing on shore?
If a brand can have momentum, what will add to [...]]]></description>
		<wfw:commentRss>http://miroslodki.wordpress.com/2008/02/12/brand-momentum/feed/</wfw:commentRss>
	
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			<media:title type="html">miroslodki</media:title>
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		<title>The Anatomy of a Brand Purchase</title>
		<link>http://miroslodki.wordpress.com/2008/01/25/the-anatomy-of-a-brand-purchase/</link>
		<comments>http://miroslodki.wordpress.com/2008/01/25/the-anatomy-of-a-brand-purchase/#comments</comments>
		<pubDate>Fri, 25 Jan 2008 19:24:51 +0000</pubDate>
		<dc:creator>miroslodki</dc:creator>
		
		<category><![CDATA[Articles]]></category>

		<category><![CDATA[Share of Life - A New Era in Marketing]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[marketing 2.0]]></category>

		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://miroslodki.wordpress.com/?p=128</guid>
		<description><![CDATA[Summary: This two-part article seeks to help better understand how to stimulate brand relationships and brand purchases – of balancing the short and the long-term.  Of knowing the right way of interacting with the right person, in the right ways about the right thing(s), at the right time/place.
The central thesis is that a brand will [...]]]></description>
		<wfw:commentRss>http://miroslodki.wordpress.com/2008/01/25/the-anatomy-of-a-brand-purchase/feed/</wfw:commentRss>
	
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			<media:title type="html">miroslodki</media:title>
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		<title>Social Graph, aggregators - new kids on the block</title>
		<link>http://miroslodki.wordpress.com/2008/01/11/social-graph-aggregators-new-kids-on-the-block/</link>
		<comments>http://miroslodki.wordpress.com/2008/01/11/social-graph-aggregators-new-kids-on-the-block/#comments</comments>
		<pubDate>Fri, 11 Jan 2008 18:21:46 +0000</pubDate>
		<dc:creator>miroslodki</dc:creator>
		
		<category><![CDATA[Social Marketing]]></category>

		<category><![CDATA[web 2.0]]></category>

		<category><![CDATA[Social Graph]]></category>

		<guid isPermaLink="false">http://miroslodki.wordpress.com/2008/01/11/social-graph-aggregators-new-kids-on-the-block/</guid>
		<description><![CDATA[Last year the blogosphere started to record rumblings from people on the social web - complaining about walled gardens - services that don&#8217;t (easily) allow bulk outward migration of contacts, Facebook, the difficulty of maintaining contact across the various networks, the lack of control over who sees what etc&#8230;
In other words, basically users who have [...]]]></description>
		<wfw:commentRss>http://miroslodki.wordpress.com/2008/01/11/social-graph-aggregators-new-kids-on-the-block/feed/</wfw:commentRss>
	
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		<title>Wikia Search http://alpha.search.wikia.com/</title>
		<link>http://miroslodki.wordpress.com/2008/01/07/wikia-search-httpalphasearchwikiacom/</link>
		<comments>http://miroslodki.wordpress.com/2008/01/07/wikia-search-httpalphasearchwikiacom/#comments</comments>
		<pubDate>Mon, 07 Jan 2008 14:45:11 +0000</pubDate>
		<dc:creator>miroslodki</dc:creator>
		
		<category><![CDATA[web 2.0]]></category>

		<category><![CDATA[alternative search engines]]></category>

		<category><![CDATA[google]]></category>

		<category><![CDATA[wikkia]]></category>

		<guid isPermaLink="false">http://miroslodki.wordpress.com/2008/01/07/wikia-search-httpalphasearchwikiacom/</guid>
		<description><![CDATA[I have written about alternatives to the Google search engine in the past
and while Google does a great job of innovating - they are the giant of search engines (approximately 57% share) and its good to have options.
New Wikia Search engine lauched Jan 7,2008  http://alpha.search.wikia.com/
From Business Week
&#8220;What separates Wikia Search from many other Web-search tools, [...]]]></description>
		<wfw:commentRss>http://miroslodki.wordpress.com/2008/01/07/wikia-search-httpalphasearchwikiacom/feed/</wfw:commentRss>
	
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