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	<title>Comments for miro</title>
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	<link>http://miroslodki.wordpress.com</link>
	<description>Marketing, Brands, Consumers, Strategy, Loyalty - How to and What if : See also the Canadian Marketing Association Blog 'Join the Conversation' at http://canadianmarketingblog.com</description>
	<pubDate>Wed, 14 May 2008 01:23:16 +0000</pubDate>
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		<title>Comment on Miro&#8217;s site - Statement of purpose by Cynthia Young</title>
		<link>http://miroslodki.wordpress.com/front-page-statement-of-purpose/#comment-308</link>
		<dc:creator>Cynthia Young</dc:creator>
		<pubDate>Thu, 17 Apr 2008 00:00:53 +0000</pubDate>
		<guid isPermaLink="false">http://miroslodki.wordpress.com/front-page-statement-of-purpose/#comment-308</guid>
		<description>Most intriguing site with some great thoughts. Nice to meet another online blogger who puts information up just for their own sake. Enjoy the process. I love your writing.

Cynthia</description>
		<content:encoded><![CDATA[<p>Most intriguing site with some great thoughts. Nice to meet another online blogger who puts information up just for their own sake. Enjoy the process. I love your writing.</p>
<p>Cynthia</p>
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		<title>Comment on If I Were President IIWP #2 - The revolutionary aerosol by miroslodki</title>
		<link>http://miroslodki.wordpress.com/2007/09/28/if-i-were-president-iiwp-2-the-revolutionary-aerosol/#comment-307</link>
		<dc:creator>miroslodki</dc:creator>
		<pubDate>Wed, 16 Apr 2008 19:19:19 +0000</pubDate>
		<guid isPermaLink="false">http://miroslodki.wordpress.com/2007/09/19/if-i-were-president-iiwp-2-the-revolutionary-aerosol/#comment-307</guid>
		<description>Thanks for the comment Susan.
I should have mentioned that the alcohol used in any of these types of products is &lt;strong&gt;denatured&lt;/strong&gt; - meaning that an extremely bitter substance is added to the alcohol to make it unpalatable for human consumption.

But yes there are people who will abuse anything - such as drinking the alcohol in shoe polish, rubbing alcohol etc. That contingency would have been covered by continuing to use denatured alcohol and keeping a close monitor of stores in the "rougher" parts of town where this kind of abuse might happen. </description>
		<content:encoded><![CDATA[<p>Thanks for the comment Susan.<br />
I should have mentioned that the alcohol used in any of these types of products is <strong>denatured</strong> - meaning that an extremely bitter substance is added to the alcohol to make it unpalatable for human consumption.</p>
<p>But yes there are people who will abuse anything - such as drinking the alcohol in shoe polish, rubbing alcohol etc. That contingency would have been covered by continuing to use denatured alcohol and keeping a close monitor of stores in the &#8220;rougher&#8221; parts of town where this kind of abuse might happen.</p>
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		<title>Comment on If I Were President IIWP #2 - The revolutionary aerosol by Susan Abbott</title>
		<link>http://miroslodki.wordpress.com/2007/09/28/if-i-were-president-iiwp-2-the-revolutionary-aerosol/#comment-306</link>
		<dc:creator>Susan Abbott</dc:creator>
		<pubDate>Wed, 16 Apr 2008 18:31:15 +0000</pubDate>
		<guid isPermaLink="false">http://miroslodki.wordpress.com/2007/09/19/if-i-were-president-iiwp-2-the-revolutionary-aerosol/#comment-306</guid>
		<description>What a great innovation example, with such a sorry ending.
It's a good example of the ways in which senior management can sabotage innovation, either by not making scope and constraints clear up front, or by seemingly arbitrary decisions to stick with the status quo.

I would have loved to have a non-aerosol, and shifted most of my purchasing that way even before it was mandatory. (e.g. with hairspray) management might have been worried about the alcohol content in the refill packs though. I understand there are folks who will drink this stuff, although I personally prefer a nice pinot grigio.

Thanks for such a good story.</description>
		<content:encoded><![CDATA[<p>What a great innovation example, with such a sorry ending.<br />
It&#8217;s a good example of the ways in which senior management can sabotage innovation, either by not making scope and constraints clear up front, or by seemingly arbitrary decisions to stick with the status quo.</p>
<p>I would have loved to have a non-aerosol, and shifted most of my purchasing that way even before it was mandatory. (e.g. with hairspray) management might have been worried about the alcohol content in the refill packs though. I understand there are folks who will drink this stuff, although I personally prefer a nice pinot grigio.</p>
<p>Thanks for such a good story.</p>
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		<title>Comment on Brand Momentum by miroslodki</title>
		<link>http://miroslodki.wordpress.com/2008/02/12/brand-momentum/#comment-277</link>
		<dc:creator>miroslodki</dc:creator>
		<pubDate>Mon, 25 Feb 2008 19:18:17 +0000</pubDate>
		<guid isPermaLink="false">http://miroslodki.wordpress.com/?p=129#comment-277</guid>
		<description>Thank you Richard
I wasn't aware of this case - but then again HMO's in USA aren't the paragon of customer centricity are they? Equally as bad as the Walmart case that was publicized by WSJ  "&lt;a href="http://online.wsj.com/article/SB119551952474798582.html?mod=hpp_us_pageone" rel="nofollow"&gt;Accident Victims Face Grab for Legal Winnings&lt;/a&gt;"
just before Christmas - where they were suing the lady to recover monies the court awarded her from Walmart. 

In Canada - at least we all get treated equally in the same slow fashion.

However from a brand momentum perspective - one case rarely impacts an enterprise just like a bullet will not stop a train - unless the press gets involved for a protracted period of time.

thanks for stopping by</description>
		<content:encoded><![CDATA[<p>Thank you Richard<br />
I wasn&#8217;t aware of this case - but then again HMO&#8217;s in USA aren&#8217;t the paragon of customer centricity are they? Equally as bad as the Walmart case that was publicized by WSJ  &#8220;<a href="http://online.wsj.com/article/SB119551952474798582.html?mod=hpp_us_pageone" rel="nofollow">Accident Victims Face Grab for Legal Winnings</a>&#8221;<br />
just before Christmas - where they were suing the lady to recover monies the court awarded her from Walmart. </p>
<p>In Canada - at least we all get treated equally in the same slow fashion.</p>
<p>However from a brand momentum perspective - one case rarely impacts an enterprise just like a bullet will not stop a train - unless the press gets involved for a protracted period of time.</p>
<p>thanks for stopping by</p>
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		<title>Comment on Brand Momentum by Richard Laurence Baron</title>
		<link>http://miroslodki.wordpress.com/2008/02/12/brand-momentum/#comment-276</link>
		<dc:creator>Richard Laurence Baron</dc:creator>
		<pubDate>Mon, 25 Feb 2008 15:47:51 +0000</pubDate>
		<guid isPermaLink="false">http://miroslodki.wordpress.com/?p=129#comment-276</guid>
		<description>Miro: Since your blog speaks to the same subjects as mine, I thought you’d be interested in the following – especially since you have written about detracting from brand momentum. It’s possible you missed a little news about Health Net, Inc., one of the largest publicly traded health plan companies in the US.

Its corporate mission, according to the website, is “to help people be healthy, secure and comfortable.” Health Net supposedly provides affordable, high-quality health coverage to more than 6.5 million consumers in 27 states and the District of Columbia with a national network of over 300,000 physicians. But then you get a speed bump like this:

US health insurer to pay $9 million for dropping breast cancer patient in middle of treatment…By THOMAS WATKINS (Associated Press Writer), Associated Press, February 23, 2008 3:21 PM EST… 

    LOS ANGELES - A woman who had her medical insurance coverage canceled as she was undergoing treatment for breast cancer has been awarded more than $9 million (euro 6.06 million) in a case against one of California's largest health insurers.

    Patsy Bates, 52, a hairdresser from Lakewood, had been left with more than $129,000 in unpaid medical bills when Health Net Inc. canceled her policy in 2004.

    On Friday, arbitration judge Sam Cianchetti ordered Health Net to repay that amount while providing $8.4 million (euro 5.66 million) in punitive damages and $750,000 (euro 505,100) for emotional distress.

    “It's hard to imagine a situation more trying than the one Bates has had to endure,” Cianchetti wrote in the decision. “The rug was pulled out from underneath, and that occurred at a time when she is diagnosed with breast cancer, one of the leading causes of death for women.”

    Bates, a mother of two, said she screamed when she heard about the damage award. “I am elated,” she said.

    Bates’ attorney William Shernoff said he wanted other insurers to take notice of the award.  “We are going to put a stop to this practice,” he said.

    Health Net said it was implementing a freeze on policy cancellations that would last until the company sets up a third-party review panel to scrutinize cases. “Obviously we regret the way that this has turned out, but we are intent on fixing the processes to maintain the public trust,” spokesman David Olson said.

    The award came a day after the Los Angeles city attorney sued Health Net, claiming it illegally canceled the coverage of about 1,600 patients. City Attorney Rocky Delgadillo also said the company illegally ran an incentive program in which it paid bonuses to an administrator for meeting targets of policy cancellations.

    Health Net acknowledged that such a program existed in 2002 and 2003 but was subsequently scrapped.

   “It's hard to imagine a policy more reprehensible than tying bonuses to encourage the recision of health insurance that helps keep the public well and alive,” Cianchetti wrote in the Bates decision.

    Bates had been insured with another company but was persuaded to switch over to a Health Net policy after an agent suggested she could save money.
She said she had undergone surgery to remove a tumor and had received her first two chemotherapy treatments when doctors stopped treating her because her bills were going unpaid.

    “I was devastated. I didn't know what was going to happen,” Bates said. “It's boggling that someone can do that to you.”

    Bates went on to complete her cancer treatment through a state-funded program.  Health Net also said it would review its practices and the way its brokers and agents are trained.

Will this slow Health Net down? I doubt it. Do Health Net's administrators talk with the company's marketing people? I doubt this too. Ta for Monday.</description>
		<content:encoded><![CDATA[<p>Miro: Since your blog speaks to the same subjects as mine, I thought you’d be interested in the following – especially since you have written about detracting from brand momentum. It’s possible you missed a little news about Health Net, Inc., one of the largest publicly traded health plan companies in the US.</p>
<p>Its corporate mission, according to the website, is “to help people be healthy, secure and comfortable.” Health Net supposedly provides affordable, high-quality health coverage to more than 6.5 million consumers in 27 states and the District of Columbia with a national network of over 300,000 physicians. But then you get a speed bump like this:</p>
<p>US health insurer to pay $9 million for dropping breast cancer patient in middle of treatment…By THOMAS WATKINS (Associated Press Writer), Associated Press, February 23, 2008 3:21 PM EST… </p>
<p>    LOS ANGELES - A woman who had her medical insurance coverage canceled as she was undergoing treatment for breast cancer has been awarded more than $9 million (euro 6.06 million) in a case against one of California&#8217;s largest health insurers.</p>
<p>    Patsy Bates, 52, a hairdresser from Lakewood, had been left with more than $129,000 in unpaid medical bills when Health Net Inc. canceled her policy in 2004.</p>
<p>    On Friday, arbitration judge Sam Cianchetti ordered Health Net to repay that amount while providing $8.4 million (euro 5.66 million) in punitive damages and $750,000 (euro 505,100) for emotional distress.</p>
<p>    “It&#8217;s hard to imagine a situation more trying than the one Bates has had to endure,” Cianchetti wrote in the decision. “The rug was pulled out from underneath, and that occurred at a time when she is diagnosed with breast cancer, one of the leading causes of death for women.”</p>
<p>    Bates, a mother of two, said she screamed when she heard about the damage award. “I am elated,” she said.</p>
<p>    Bates’ attorney William Shernoff said he wanted other insurers to take notice of the award.  “We are going to put a stop to this practice,” he said.</p>
<p>    Health Net said it was implementing a freeze on policy cancellations that would last until the company sets up a third-party review panel to scrutinize cases. “Obviously we regret the way that this has turned out, but we are intent on fixing the processes to maintain the public trust,” spokesman David Olson said.</p>
<p>    The award came a day after the Los Angeles city attorney sued Health Net, claiming it illegally canceled the coverage of about 1,600 patients. City Attorney Rocky Delgadillo also said the company illegally ran an incentive program in which it paid bonuses to an administrator for meeting targets of policy cancellations.</p>
<p>    Health Net acknowledged that such a program existed in 2002 and 2003 but was subsequently scrapped.</p>
<p>   “It&#8217;s hard to imagine a policy more reprehensible than tying bonuses to encourage the recision of health insurance that helps keep the public well and alive,” Cianchetti wrote in the Bates decision.</p>
<p>    Bates had been insured with another company but was persuaded to switch over to a Health Net policy after an agent suggested she could save money.<br />
She said she had undergone surgery to remove a tumor and had received her first two chemotherapy treatments when doctors stopped treating her because her bills were going unpaid.</p>
<p>    “I was devastated. I didn&#8217;t know what was going to happen,” Bates said. “It&#8217;s boggling that someone can do that to you.”</p>
<p>    Bates went on to complete her cancer treatment through a state-funded program.  Health Net also said it would review its practices and the way its brokers and agents are trained.</p>
<p>Will this slow Health Net down? I doubt it. Do Health Net&#8217;s administrators talk with the company&#8217;s marketing people? I doubt this too. Ta for Monday.</p>
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