Posts for the Nigel Hollis Millward Brown Category

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• Recent Posts

  • The Measurement of Whispers
  • Retention is the New Aquisition
  • TV Commercials 2.0 – revisited

• Complete Archive of Posts

  -- The Measurement of Whispers Retention is the New Aquisition TV Commercials 2.0 – revisited Is it time we fired our Shareholders? revisited The great media debate – evolution or revolution Toward a better brand (12 thoughts) The art OR science of the Service Recovery Paradox. The Big Shift – Managing resources in an uncertain world The Six Forces of Brand Value I. S.P.I.E.D. a customer centric campaign Of Building and Pricing Brand Value The gift. How brand Values define brand Value. Stewardship – The path of opportunity Privacy: the price of relevancy What goes Up …sometimes takes a different path coming Down Amazing marketing Greed is Good The Art & Science of Retention Brand Affinity Dynamics Brand Momentum The Anatomy of a Brand Purchase Wikia Search http://alpha.search.wikia.com/ 100 dollars a barrel 2007 Visitor Stats to Miro’s blog World Class commercials Quebec Pricing Transparancy If I were President – IIWP #4 – Retail Gasoline Millenials Facebook Privacy Social vs Media Is loyalty the absence of something better? If I Were President – IIWP#3: Dell 2.0 Consumer/SOHO segment If I were President – IIWP #1: Recipe/Menu planner Portal Strong Loonie helping you at the pump If I Were President IIWP #2 – The revolutionary aerosol Global brands – and the problem with geographic pricing Are you delivering your brand promise Affinity vs Loyalty Another Casualty of Poor Service Make your searches fun – alternatives to Google Share of Life – A New Marketing Era – Part 2

• Articles

  • About Miro Slodki
  • Miro’s site – Statement of purpose
  • Articles
    • Brand Affinity Dynamics
    • Share of Life – A New Marketing Era.
    • Brand Momentum
    • The Anatomy of a Brand Purchase – Part 1
    • The Anatomy of a Brand Purchase – Part 2
  • The Art & Science of Retention
    • The Art & Science of Retention – Part 2 – Basic Definitions
    • The Art & Science of Retention – Part 3 – The Periods of Truth
    • The Art & Science of Retention – Part 4 – The Cost of Failure
    • The Art & Science of Retention – Part 5 – Word Of Mouth
    • The Art & Science of Retention – Part 6 – Disruptive Innovation, Innovation and Resilience, Conclusion

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• Most frequently viewed Posts

  • Toward a better brand (12 thoughts)
  • The Big Shift - Managing resources in an uncertain world
  • The Anatomy of a Brand Purchase - Part 1
  • About Miro Slodki
  • The Six Forces of Brand Value
  • The Measurement of Whispers
  • Retention is the New Aquisition
  • Greed is Good
  • Of Building and Pricing Brand Value
  • Brand Momentum
  • Is it time we fired our Shareholders? revisited
  • Stewardship - The path of opportunity

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  • CMA Blog
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  • Wired Magazine
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