The Anatomy of a Brand Purchase

Summary: This two-part article seeks to help better understand how to stimulate brand relationships and brand purchases – of balancing the short and the long-term.  Of knowing the right way of interacting with the right person, in the right ways about the right thing(s), at the right time/place.
The central thesis is that a brand will [...]

Social Graph, aggregators - new kids on the block

Last year the blogosphere started to record rumblings from people on the social web - complaining about walled gardens - services that don’t (easily) allow bulk outward migration of contacts, Facebook, the difficulty of maintaining contact across the various networks, the lack of control over who sees what etc…
In other words, basically users who have [...]

Wikia Search http://alpha.search.wikia.com/

I have written about alternatives to the Google search engine in the past
and while Google does a great job of innovating - they are the giant of search engines (approximately 57% share) and its good to have options.
New Wikia Search engine lauched Jan 7,2008  http://alpha.search.wikia.com/
From Business Week
“What separates Wikia Search from many other Web-search tools, [...]