Posted on December 17, 2007 by miroslodki
“The Quebec government recently held hearings on Bill 41, which was put forward to “increase transparency in gas pricing.” It’s received some media and blog coverage. In the spirit of transparency, I’ve attached below Petro-Canada’s submission to the committee. We support greater transparency when it comes to gas prices (that’s why this blog exists), but believe there are better ways to help consumers that don’t involve 4000 gas stations sending letters to the province every time the price changes. …
Filed under: marketing strategy | Tagged: Gasoline Retail Pricing transparancy, Petro Canada | No Comments »
Posted on December 17, 2007 by miroslodki
I started thinking about this challenge some time ago, and in fact shared some of these ideas with an individual at a major Canadian gasoline retailer.
The retail gasoline sector is a text book case of a ‘commoditized’ business. There is little inherent differentiation between brands and customers don’t have any emotional connections – other than [...]
Filed under: If I were President, Social Marketing, gasoline, marketing, marketing strategy, strategy | Tagged: Automobiles, Business, Consumer Information, Fuels, gasoline, Home, If I were President, marketing, OPEC, Petroleum, pre-purchase gasoline | No Comments »