Posted on November 30, 2007 by miroslodki
I admire Zuckerberg et al for having invented the Facebook platform and then embracing open source programming (why not have the world trying to make your product better - for free) and as a result - racking up a paper capitalization of somewhere between $240Million + 1 dollar ( the amount Microsoft paid for their [...]
Filed under: Social Marketing, marketing, marketing 2.0, web 2.0 | Tagged: millenials facebook privacy Social Media | No Comments »
Posted on November 21, 2007 by miroslodki
Back in the 1990’s, Dave Williams then President of Loblaws spoke at an industry conference and said a few words that have stuck with me ever since.
Loyalty is the absence of something better.
Are customers really that ‘fickle’ that past relationships mean nothing, as soon as something better comes along - they scatter like gazelles [...]
Filed under: brand affinity, marketing, marketing strategy | Tagged: brand promise, customers, loyalty, marketing | No Comments »
Posted on November 7, 2007 by miroslodki
Dell is a fascinating company. Any company that can go from zero to multi-billion dollar global deserves further study, to learn not only how they grew – but how they were able to go from good to great. They have had their problems for sure – low cost business strategy is one of the most difficult [...]
Filed under: If I were President, marketing 2.0, marketing strategy | Tagged: Dell, If I were President, marketing 2.0, Share of Life | 3 Comments »
