Posted on September 28, 2007 by miroslodki
I am starting this thread to be an ongoing collection of ideas that I/we would love to see brought to life if only we had the power to do so.
This first idea highlights a strategic platform for a recipe portal - with greatest obvious utility for a grocer. However the same approach would apply for (m)any retailer as the key here [...]
Filed under: If I were President, marketing, marketing 2.0, marketing strategy, strategy | Tagged: customer service | No Comments »
Posted on September 28, 2007 by miroslodki
John, In the last sequence of Posts from the Pump Talk http://www.pumptalk.ca/2007/09/strong-loonie-h.html?cid=84257370#comments
you said that the petro retailers (Petro Canada at least)
“… Your viewpoint on gas taxes is interesting. There is nothing that I know of that forces us to post the “all taxes included” price. It started years ago when taxes on gasoline were relatively minor, [...]
Filed under: branding, gasoline, marketing 2.0 | Tagged: customer service, gasoline, marketing, pricing, rants, strategy | 2 Comments »
Posted on September 28, 2007 by miroslodki
This idea goes back to the time (1989) when I was the product manager on Lysol Disinfectant Spray (LDS) in Canada looking for ideas to grow my brand’s market share and profitability which led me on an intriguing path of discovery….
I was determined to elevate the Lysol spray franchise to the same level of per [...]
Filed under: If I were President, branding, marketing 2.0, strategy | Tagged: new products | 2 Comments »
