Traditional Direct Marketing vs. Permission Based Marketing by Sarah Manners « rentals

Traditional Direct Marketing vs. Permission Based Marketing by Sarah Manners « rentals

Nice synopsis Fauteil/Sarah

Clearly the greater the relevancy the higher the response and so the real exciting thing about social marketing is the ability for some newer shared interest consolidations to take form allowing both enterprises and consumers to exchange information based on these new touchpoints.

Taking it several steps further – one begins to enter a realm I call Share of Life (see http://miroslodki.wordpress.com/share-of-life-a-new-marketing-paradigm/)

the enabling tools from marketing 2.0 is going to change how we go about doing business

the days of push based initiatives are thankfully limited – and now we enter pull based marketing – where the premium will be on organic growth, differentiated and evolving brand value propositions, building longer-term realtionships with customers/consumers by being a solution as opposed to a branded widget.

My $0.02

Cheers

Miro